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Growth Marketing Strategist
Royal Oak - Michigan
Job Description
As the Growth Marketing Manager you are an expert of web production and digital marketing and will be responsible for setting up, implementing, and managing digital strategy for multiple consumer-focused clients. You will manage email marketing programs and integrate paid media into digital campaigns. You understand the nuances of organic and paid search, website and email performance and optimization, and content marketing strategy.
Responsibilities
- Meet with the marketing, design and leadership teams to define advertising strategies and requirements
- Conduct market research using techniques such as A/B testing to guide the marketing strategy
- Develop and implement digital advertising campaigns to increase brand awareness, website traffic, and sales
- Understands pixel tracking and data aggregation
- Planning and executing digital marketing timelines and budgets
- Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO
- Implement paid search, PPC, and SEO strategies/campaigns
- Monitor and interpret digital analytics
- Track conversion rates – what worked, what didn’t, and why?
- Generate and present digital marketing reports and analyses for feedback
- Experiment across platforms, analyzing new opportunities for growth
- Stay abreast of the latest consumer and marketing trends and advancements in technology
Qualifications
- Bachelor’s in marketing, digital technologies, or related field or relevant experience
- 4-5 years of experience developing and implementing digital marketing strategies
- 4-5 years of experience with SEO, Google Analytics and CRM software
- Experience with Google Adwords, Microsoft Bing search advertising, Paid Social etc
- Skilled with analytical tools, Google Analytics, Google Data Studio, SEO, SEM etc
- Excellent communications skills - written and verbal
- Self-starter who is used to working with minimal supervision, and also a collaborative mindset
- In depth knowledge of different digital marketing channels, online marketing tools, and best practices
- Basic knowledge of web design procedures
- Critical thinking and problem-solving skills
- Flawless time-management skills
- You have strong project and relationship building skills, with a history of finishing projects on time
- Driven by data and the desire to learn, grow and continuously improve
- Team player who thrives in in a fast-paced environment
- You're not intimidated by the fact that this role is expected to deliver content and help to build experiences that generate ever-increasing revenue for the firm
Compensation, Benefits and Bonuses
The firm uses a performance based compensation model. Base compensation will increase commensurate with a candidate’s experience. The base salary is earned when the minimum levels of performance are achieved. When KPIs have been exceeded, bonus compensation is then earned; the amount of which is commensurate with the value to the firm. A full benefit package is included which includes health & disability insurance, 401k, paid time off, paid holidays, and more.
Office Work Environment
The firm currently resides in Class A fully renovated office space located in downtown Royal Oak in close proximity to several retail and restaurant destinations. We have a private parking lot and work in a private office which maintains about 15 employees therein. Employees and clients love our office space, which is representative of our success. The firm fosters a team culture and encourages the building of friendships between team members outside of work. The firm maintains an annual golf outing, hosts several team building activities and holiday parties.
Selection Process
The firm is very selective when adding team members. It is important that we take the time to ensure the right mutual fit. All elected candidates will undergo a comprehensive selection process. Selected candidates will undergo cognitive and behavior assessments, a screening interview (Zoom), a focused interview (in person) reference checks and the CEO interview (in person). For consideration, all candidates must deliver their resume and cover letter to hr@bartonmorris.com. The subject line must include the candidates name followed by “- Content Marketing Manager”.
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